I’ve been reading more Seth Godin recently than I care to admit so today I’m sharing a couple of recent gems for those who may not follow him.
1. In “First, ten” Godin discusses a theory of concentrating your efforts on ten customers that trust, respect and need your service. Theory being that if you make them raving fans they will tell ten friends, who will tell friends, and so on. There is nothing terribly groundbreaking about what Godin is saying here but what really caught my interest was the line “If they don’t love it, you need a new product. Start over.” Good advice. If you can’t convert those initial ten there is either something wrong with your offering or your managment.
2. I’ve yet to work in an environment that did meetings rights. They are always too long, too frequent and have too many people. Here Godin shares 9 tips for better meetings. They are a bit harsh, but they will work.
These are two great tools for anyone who enjoys spending their time on things other than menial tasks or waiting in line. So basically, for everyone.
3. QLess is a virtual queue management system that may just eliminate the need for anyone to wait in line again. Simply check in to a line via text or voice message and receive a text message when your up. If I was a retailer in a mall with one of the big box restaurants I would be paying their bill to use this service. Instead of all those people waiting for a table, they could be browsing my wares.
4. I’m not sure I would personally ever use this service but it is interesting. Shoeboxed takes your paper reciepts and business cards, scans and uploads them to your online profile where you can organize, tag and even generate expense reports. Cool service. There are a couple demo videos here.
No ad campaign, promotion or PR initiative can do for a business what a personal recommendation can.
5. GigPark lets business owners and services providers set up a profile where their satisfied customers can recommend their work. Looking for a good freelancer, handyman, photogrpher, whatever? No problem its all there. I’m loving this concept and will be adding myself under marketing services first thing tomorrow.